WhatsApp gives businesses the platform to directly send marketing messages to customers, win their trust, and make them loyal to their brands. Most customers are more likely to remain loyal and shop with a brand they communicate with directly if the recent Facebook Messaging Survey is anything to go by. With billions of consumers using WhatsApp multiple times each day, businesses should begin looking at WhatsApp as a new channel to communicate with their customers. citizens said they use WhatsApp many times a day. In the first three months of 2020, at least 65% of U.K.

In the United Kingdom, at least 80% of adults aged 18 to 24 use WhatsApp as their primary messaging tool. Every day, at least 60 billion messages are sent via this messaging app. WhatsApp is one of the most used messaging apps across the globe today, with over 2 billion active users. Today, most consumers use Facebook, Instagram, Snapchat, and WhatsApp to communicate. With recent advancements in technology and tech companies coming up with better communication channels, consumers are not left behind in adopting such channels.

The modern consumer is always looking for an ideal way to communicate.

Whatsapp open rate